It's my experience that customers, for some reason, obsess about three things: having the classiest front door in the neighborhood (usually red), the biggest window (to watch the neighbors admiring their door?), and the fanciest moldings inside and out. They feel these extra touches give their castles that special spark that sets them apart. If this sounds like the type of customers you cater to, you'll be interested in some of the products I'll be describing in this chapter.

Some of these products may not be new to you. Perhaps you've heard of some of them but never tried them. You may just be waiting for an opportunity to work a few of them into your next project. Whatever the case, look at these products with an open mind and decide how using them could benefit your project and your customer.